Call Tracking and Your iPhone: Pros and Cons

Because of the advent of technology, everything can be done within your fingertips. You can now communicate with long-distance friends, purchase any item, and schedule activities using your smartphones or laptops. Plus, you don’t even have to leave the comforts of your home when you’re doing any of these. Aside from the mentioned conveniences, technology has also paved the way for businesses to use call tracking. As the name suggests, call tracking is a software which allows business owners to track the calls of their customers – both potential and existing – whenever the latter reaches out to the business. These tracked calls can become a goldmine of information which is why many business owners consider call tracking as an integral part of their marketing strategy.

If you’re a neophyte business owner, it’s important that you adapt to the trends used in the industry. When you do, you’ll have higher chances of leveling out the playing field with your competitors and haul in customers. Call tracking is one of the latest trends which business owners are using today. Once used successfully, call tracking can provide the following benefits:

1. It can tell whether your marketing efforts are helpful or not:Being a new business in the market means you have to exhaust your resources for your marketing. You’ll have to make sure that the general public knows that your business exists and you have several products and services to offer. And while you can always avail services from different marketing mediums (TV, billboards, print ads, etc.), pinpointing which one of these actually work can become a burden. You’ll have no idea which marketing medium to continually pay for since you don’t know which works and which doesn’t. Fortunately, call tracking doesn’t work this way. Since you’ll be able to assign different phone numbers for each of your marketing mediums, you’ll know how a customer knew about your business. You can easily determine if a customer reached you through a website or billboard based on the number they will use to call you.

2. It can attest your ROI: When you’re a business owner, it’s not enough that you’re using several marketing mediums at the same time just to spread the word about your offerings. As a business owner, you should know if any of these actually brought in any buying customer. This is something which call tracking can help you with. Since you’ll know which marketing mediums work, you’ll also know if you’re getting any ROI. Plus, you’ll also pinpoint which among these marketing mediums earns the highest and lowest ROI.

3. It can save you money: Marketing your business involves money. And since money is still a scarce resource when you’re still starting in the industry, it’s important that you practice being thrifty. You should know where your money goes so you’ll avoid wasting it. Call tracking can help you save money. When you know which marketing mediums are working or not working, you’ll know better how to allocate your financial resources. If you’re able to see that billboards aren’t getting your business any customers during a certain timeframe, you would stop paying for this service. You’ll prevent wasting your money and be able to spend it in a marketing medium which earns a profit.

4. It can be integrated with other marketing tools: Call tracking isn’t the only technology breakthrough which helps businesses with their operations. In fact, many business owners have been using several apps and software even before call tracking emerged. If you’re one among these business owners, fret not because you don’t have to start from scratch once you use call tracking. Call tracking is actually very versatile and can be used with your existing marketing tools. With your existing tools and call tracking, you can now produce a more streamlined output which is tailored-fit for your business.

5. It can guide you in making sound decisions: You’ll make crucial decisions when you’re a business owner. And most often than not, one wrong decision can have lasting effects on your business – it might even become the reason why your business will be bankrupt! The information you can get from call tracking helps prevent this situation from happening. Any information you can get from this technology can help you make important decisions for your business, especially when it comes to your marketing. You won’t have to make any assumptions because your decisions are backed up with the information from call tracking.

While call tracking might seem like the end all and be all to a business’ marketing dilemma, it also has a few setbacks. As a business owner, you should put these into great consideration as these might affect your business as well. To help you set your expectations when it comes to call tracking, take note of the following cons:

1. It might require technical help from professionals: If your business is to use call tracking for the first time, you might need to seek help from professionals like Fone Dynamics to install the software. Additionally, you’ll also need their services to teach you and your team how to use call tracking. During this time, your business might lose valuable time. Instead of working to make a profit, you’ll be focused on learning the ropes about call tracking. This is especially true if your business still doesn’t have enough number of people to divide different tasks among them.

2. It might create confusion for the customers: When your business is using several phone numbers for each of your marketing mediums, customers can be confused. They might keep the wrong number or mix different phone numbers. When any of these happen, you’ll end up losing a customer instead of gaining one. Customers don’t have the luxury of time and having them memorize several numbers can be time-consuming and frustrating for their part, as well.

3. It can affect your SEO rankings: SEO is vital for every business to have a strong online presence. When your business is found on the first page of results, you’ll have better visibility. However, since call tracking involves having different phone numbers, this information might have a negative impact with your SEO rankings. Google tracks the consistency of the phone numbers which are associated with a business name. If Google finds out that your business uses many different phone numbers at a given time, your SEO rankings can suffer. You’ll end up seeing your business in the last pages of the SEO results. The farther your business is in the SEO results, the harder it’ll be for potential customers to know that your business exists.

Do Your Own Homework First

There are many tools which business owners can use to their advantage. Regardless of the industry they’re operating in or the problems they have, there’ll always be solutions available to them – and usually, these solutions are made possible because of technology. So if you think call tracking can be of great help to your business, go ahead and start looking for companies which offer this kind of service. Do your own homework and study everything there is to know about call tracking. Once you know what you’re getting into, you’ll be able to maximize this technology better which can eventually lead to business growth and success!