This holiday season Apple’s iPhone and iPad dominated online traffic and mobile sales during Christmas Day, according to an IBM survey first shared by VentureBeat.
Based on data from IBM’s real-time Digital Analytics Benchmark, which tracked approximately 800 retail websites in the United States, iOS devices were responsible for an average of $97.28 per order spent online versus $67.40 for Android users, a difference of 44.3 percent.
Increased by 8.3 percent from the previous year, the iPhone and iPad dominated 57.1 percent of online mobile shopping this Christmas Day.
Mobile sales were responsible for over a third of total Christmas online sales. Approximately 34.8 percent which is in an increase of 20.4 percent.
Looking at U.S. online sales from Black Friday and Cyber Monday, iOS devices topped Android with an average of $118.57 per order (Android: $95.57) and $114.79 per order (Android: $96.84), respectively.
Add to the mixture of Apple Pay. Apple’s new mobile payment system in the iPhone 6 and iPhone 6 Plus, it isn’t too surprising that iOS dominated the market this season. Not to mention, iOS users are more willing to buy stuff on their devices rather than Android.
Did you purchase anything on your devices for Christmas?
