With Christmas just a few days away, there are already a number of people who are rushing to finish their daily tasks just so they could start shopping for their gifts. Others are trying to accomplish as much as possible so they could prepare a delicious feast on Christmas Eve. Not to mention, people are generally friendlier. Yes, the holiday spirit is upon us!
In line with the season, Apple has released a Christmas-themed ad for the public to view. The video, which was launched earlier, shows a heartwarming message that’s sure to melt even the coldest hearts during this holiday season. Entitled ‘The Song,’ the 90-seconder commercial features the story of a young girl who discovers an old vinyl record. It turns out that the record was a gift from the girl’s grandmother from the 1950s.
With the limited technological capabilities of record players during this decade, there wasn’t much that the record could do. Made from an old-school technology known as Voice-O-Graph, people from the 1940s and 50s decade used this record directly to vinyl.
As seen on the commercial, the girl’s grandmother recorded a song entitled ‘Love is Here to Stay.’ When the girl starts playing the record, she discovers that it was her grandmother who sang the song.
Using today’s modern technology, the girl decides to record her own version of the song and starts to lay it over her grandmother’s original lyrics. And as the short film ad closes, the girl watches her grandmother from the staircase. Her grandmother, meanwhile, starts to tear up with what her granddaughter created from her song. With modern technology, they were able to do a duet that would continue to be played for the next coming years.
Following Apple’s 2013 Christmas commercial, the ad continues the tradition and makes for a very heartwarming video. With the immense success of the previous video, it’s only rational for Apple to create something as spectacular as the first video they have created. And truly, with this new Christmas commercial, Apple has hit all the right feels.
With this commercial, many have applauded Apple for the effort they have created. Many even feel that the California-based company has put back the heart of marketing to what truly matters and not just solely concentrate on the features of the product. Even as Apple continues to manufacture new products every year, the commercial just goes to show that they have a heart too.
Have you seen the video? Let us know what you think about it in the comments section!
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