
If you’re a big fan of both horse racing and the iPhone in your pocket – how do you make the most of these two loves in your life?
Obviously, there are a number of different ways you can do that and perhaps the most obvious is simply by following developments in the world of racing and having the odd wager here and there if that’s your thing. And of course, all this can be done wherever and whenever you want – as long as you have coverage.
Now just stop and think about that for a moment; it isn’t lost in the mists of time that the only thing horse racing fans could possibly do was either to go to the actual races at one of the many courses around the country, or maybe watch the racing on one of two TV channels on a Saturday – or maybe even midweek if they were lucky and it was a really big meeting like Cheltenham in mid March. Otherwise, they could read the racing coverage in the mainstream newspapers or one of two specialist racing newspapers and that was largely it. Even in the bookmakers’ shops where punters had to go to place their bets in really smoky crowded atmospheres with no facilities or refreshments etc., the only thing racing fans could do was to listen to the racing via a deadpan commentary.

So real fans of racing used to go to the physical race meetings whenever they got the chance to do so – but basically, it was incredibly difficult to follow the sport in any level of detail unless you were directly involved in the sport in some way.
Obviously, the whole internet revolution changed all that almost overnight. These days, if you go into a bookmaker’s shop, they’re usually pretty much deserted aside from a few older people a few people playing those fixed odds machines which make no statistical sense to gamble on whatsoever.
Then in the last few years, the second revolution came along courtesy of smart phones. Now, you can watch live racing anywhere and almost any time – and you can gamble on it too, even during the race itself if that’s what you really want to do. You can also follow the media coverage about your sport and share your own views and tips and whatever else – whenever the mood takes you. There is, in short, wall-to-wall coverage.

Of course, we could say the same about most (all?) other sports. But the sport of horse racing is slightly different in that it depends wholly on information, statistics, and analysis for people to be able to extract maximum enjoyment from it. Again, there is similar analysis with other sports – but most other sports are far more about the action itself. This isn’t quite the same with hose racing just as much enjoyment comes in the analysis before and after the races. In other words, the world is an even better one thanks to i-Phones for racing fans than it is for fans of most other sports. So to paraphrase Harold Macmillan; racing fans really have never had it so good!
And now you can even play some great racing games whenever the mood takes you via that phone in your pocket. Check out “Horse racing world” which brings together all the aspects of betting and form analysis that most fans of the sport love. The game is essentially about betting through your own form analysis from the same company that published the leading PC game ‘Starters Orders 4‘. Racing fans will love it – and they must also be loving their brave new world in general!

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