Apple: we know them; we rely on them, though sometimes we have a love/hate relationship with them. Modern society is always striving for new products, better products; sometimes the term “new” is often redundant. Apple has created the iPad Air 2, the world’s “thinnest tablet.” Consumers love technology that’s light, quick, and convenient, and it seems like the iPad Air 2 has hit the trifecta.
Operation – Apple Edition
Apple’s advertising tactics revolve around the iPad Air 2 to be 18 percent thinner, being 6.1 mm thin and only 0.96 of a pound. Apple states, “with iPad, we’ve always had a somewhat paradoxical goal: to create a device that’s immensely powerful, yet so thin and light you almost forget it’s there. A device that helps you do amazing things, without ever getting in your way. iPad Air 2 is all that. And then some.” Of course, critics are always lurking to debunk newer technology—as they should. The tech savvy people at iFixit have dissected the core frame of the iPad Air 2 to find that it’s so thin and mobile due to the battery being much smaller than previous models. According to Apple.com, the tagline for the iPad Air 2 is “So capable, you won’t want to put it down. So thin and light, you won’t have to.”
The goal of a remodeled device should be to repair and fix the bugs from the latest model. With the iPad Air 2, the workers of Apple are making sure it runs suave and smoothly. Consumers rely on their devices for work, entertainment, and everyday functions, so the battery life of those devices is crucial. The listed battery life of the iPad Air 2 is listed at 10 hours, which is equal to the original iPad Air, but the newer model is much more powerful. Other similarities that the people at iFixit discovered are that the iPad Air 2 is pretty much unrepairable once taken apart, netting a reparability score of only 2 out of 10, likewise to the original iPad Air. Removing the screen is the only way into the control center, making it hazardous to the standard functions if the procedure is done incorrectly – but the outside of iPad is meant to be used, not the inside.
The Elite iOS8/iCloud Drive
The iPad presents one of the user-friendliest interfaces, making the design look beautiful as well as the operating system that runs beautifully. iOS8 is easy to use; you can quickly find and edit photos that you take along with adding your voice directly in a text message. Apple is taking privacy and security to a whole new level with iCloud Drive. Presentations, spreadsheets, PDFs, and images can be securely stored in iCloud, so they can be accessed at the users convenience. Best of all, when any changes are made to documents, it automatically appears on all of the user’s devices.
Star Attributes
The iPad Air 2 demonstrates new qualities that are different—in a positive light. The WiFi antennas are now located on the top of the iPad – they used to be located on the bottom – along with stronger Wifi capabilities. Apple introduced the new A8X processor, which is even faster than the 64-bit A8 processor introduced in the iPhone 6. According to MacRumors.com, the A8x processor delivers 40 percent faster CPU performance than the A7 chip that was installed in the first iPad Air, also providing 2.5 times the graphic performance.
Another nice attribute of the iPad Air 2 is the clean 8-megapixel camera (on both front and back cameras), which is similar to the 8-megapixel camera in the iPhone 6. Though what makes it different are the improved face detection, faster focusing and better noise reduction. The new 8-megapixel camera is now capable of capturing 1080p HD videos, while supporting 120 FPS Slo-Mo videos, high-resolution panoramas, and Burst Mode photos. The iPad Air 2 has an NFC controller but doesn’t allow people to make NFC-based payments within stores. The included NFC controller chip is where Apple Pay’s “Secure Element” is located. According to Ecommerce University, they currently don’t know if Shopify will support Apple Pay, as it currently does not, though rumor has it they might – which could be great news for people who use their iPad Air as a POS system.
Simplicity Is Key
The target of technology should be to simplify, and Apple is striving to give the general public a useful tool to better their lives. Whether it’s to check the weather for rain so people can dress appropriately, or to store important PDFs for the board meeting at noon. Either way, Apple is trying hard to simplify the average day for consumers.
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