startapp ios
Here is something, we have been pining to talk about for long. And If you are a developer or an advertiser looking to be supported for work, you must be reading this.
Developed in New York in 2010, StartApp is a very popular startup among the Android developer community. In its first year itself, it conquered a 2.87% share of Android apps on the Play Store or roughly around 80,000 apps. Recently, it has unveiled their much awaited Software Development Kit (SDK) for Apple iOS. It is a monetization platform based on distribution of mobile applications.
StartApp has numerous partnerships and tie-ups with app developers, who help them generate revenue even from free apps; using the concept of search monetization. Search Monetization is a marketing strategy in which the developer is paid; every time someone searches for their app. Other monetization methods employed by some developers include free and premium versions of the same app, where the former is essentially a stripped down version of the later; and the usage of in-app advertisements. Both of these result in a mediocre experience for the end user.
Verdict:
StartApp’s SDK for iOS has almost the same graphical layout as that of their Android SDK, including the banner ads with eye-catching designs. The banners may be either static or smart. In the former, the banner occupies a fixed space on the screen, while the latter adjusts according to the size of the screen of the device. Full-Page Interstitial Banners display adverts over the entire screen.
It can appear while the app loads or between two subsequent levels. It also uses eye-catching 2D and 3D app-walls that allow the user to see all the free apps listed for download. For the optimized use of eCPM, StartApp has chosen to specifically optimize each ad type of the iOS SDK for iOS User Interface. Hence, it causes fuss-free seamless integration into the iOS design layout.
There is no distortion of images and the ads work in portrait as well as landscape modes. Hence, StartApp aims to help app developers generate profits, while at the same time improving user experience, by keeping minimum interference. By means of their innovative referral programmers, one can get a sum of $2185 just by referring StartApp to other iOS developers who is willing to integrate their SDK. Till the end of another month, an iOS developer can earn double the regular revenue from their apps on the AppStore.
Conclusion: Is this “IT”?
Most iOS developers put in a lot of effort and time to develop apps worthy of putting on the AppStore. Only a few however, hit the jackpot after their apps are published. Monetizing an app can be excruciatingly difficult unless it is some sort of a path breaking new app, especially since most Smartphone users are reluctant to buy apps. The mobile app-industry leans in the favor of apps, which are free to download, supported by in-app purchases (IAPs) and advertisements.
StartApp seems to be offering a logical solution to sort out some of these problems faced by iOS developers, when they try to monetize free apps. StartApp aims to distribute the revenue earned from advertising among their developers, with each developer getting a fixed percentage of the revenue generated. Developers are advised to mix and match monetization methods, until they find one that is best suited for them, their app and of course; the end users.
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