With the rise of mobile technology, there are many – and when I say many I mean an unfathomable number of – mobile games nowadays. Most of them however are doomed to never be noticed by anyone and slowly disperse without a trace into the shadow zone of the Apple and Google Appstores, where nobody ever goes, except maybe accidentally.
On average, more than 500 new games are released to iOS every day, most of them bringing in virtually no money whatsoever.
The game-changer of course, for games like these, is the number of downloads they get. The more downloads, the more profit. For example, for a game with approximately 1500-2000 downloads a day, the income is around $30 – $50. But there are however many factors that add up to make a mobile game profitable, with adds being just one influential factor.
However, the opposite situation exists as well. You might have heard of a little provider named King. It reeled in a whooping $5.67 million monthly revenue when it decided to come up with Candy Crush Saga, a game that I’m sure even people who don’t play mobile games have heard of.
One of the most exciting kind of games that mobile game enthusiasts seem to never get enough of, no matter what shape or form they come in, are gambling games. The excitement this kind of game holds, has everyone jumping on the bandwagon and trying their luck on the slots (zzzslots.com) or with various card games.
But regardless what type of game we’re talking about, the key to a popular one seems to be how attention-grabbing it is. This is due to the fact that the download and installation process for an app is longer and more demanding than simply deleting it.
According to experts, you can’t really know beforehand if you’re going to have a successful game of not, and this concept applies to all apps, in general. However there are a few things to keep in mind throughout the designing process.
For example, the number one notion is the game’s value. If it’s not free, is it worth paying for? Who are you targeting? Do you have a well-defined market? Cross-channel conversion is also something to think about. Disney puts this into application by introducing additional characters, levels and versions you can buy.
Showcasing your game is also an important aspect. Using platforms like Facebook, Twitter, Snapchat to constantly remind people about a game, even though they might never actually play it, insures the word will travel and everyone will know its name. The best kind of publicity.
In-game rewards may be a popularity booster as well. Some people are only into a game for the rewards. It keeps them glued to the screen and hankering for more, raising their addiction levels over 9,000.
Now don’t get me wrong, when I say addiction, I mean it as a good thing. So many people are addicted to the internet, to social media, games, even certain foods nowadays. When we love something we use the term addicted to. It has become a staple of modern society and the number one thing to keep in mind when trying to launch a successful service or product on the market.
All in all, mobile gambling games seem to be profitable as long as you know how to apply the key elements into the application’s concept and design. Incorporating these factors will pave your way to success and failing to do so can mark failure. Just as in any field, numerous strategies exist and they differ from case to case and as long as you find the one that works for you, everything will work out fine.
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