iMessage has been a favorite of Apple users since it released on the iPhone 4. The cost of text messaging can get to be quite expensive. However, Apple users have had the ability to send and receive Text messages at no cost since the release of iMessage. It also brings facetime to users. This allows users to see each other while they talk. I think Apple is tryingto compete more with Skype and other VOIP companies.
It also offers users the ability to text photographs, video, and more. I have included the features from Apples site for
iMessage Features:
Download iMessages Beta and get a taste of what’s coming in OS X Mountain Lion. When you install Messages, it replaces iChat. But iChat services will continue to work. And Messages brings iMessage to the Mac — just like on iPad, iPhone, and iPod touch running iOS 5. Here are the features you can expect with Messages:
• Send unlimited iMessages to any Mac, iPad, iPhone, or iPod touch.*
• Start an iMessage conversation on your Mac and continue it on your iPad, iPhone, or iPod touch.
• Send photos, videos, attachments, contacts, locations, and more.
• Launch a FaceTime video call and bring the conversation face-to-face.
• Messages supports iMessage, AIM, Yahoo!, Google Talk, and Jabber accounts.

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